After our successful cooperation on the #JouwTrailNaarMontafon Salomon approached us with a project in which they wanted to hero the 6 trail runners of their Dutch Trailrunning Team, TeamSalomonNL. The object of this campaign is to tell the story of these amazing athletes. Not as superhuman sports heroes, but as real people with real lives, ambitions, fears, setbacks, and conquests. The project for Salomon has three main phases:
The beating heart of this campaign is the TeamSalomonNL website. That is where all the content we produce will land and where we build the multi-faceted portraits of our athletes. All the content we produce will find its way to and through social media to an ever-widening audience of lovers and fans of trail running. But the human element of our portraits will also have an appeal beyond the trail running community.
GearLimits Media created the concept of the campaign, produced all video content, amplified the Salomon branded content through GearLimits.nl and GearLimits.com social media and created www.teamsalomon.nl with Taocompany.
14 January 2019
Brand Activation, Outdoor Film, Social Media Campaign, Website