GearLimits Media | #JouwTrailNaarMontafon
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#JouwTrailNaarMontafon

Together with the Austrian touristic region of Montafon and outdoor brand Salomon, GearLimits organised quite a unique trail running contest. There were two goals:

  • Promote Montafon as a great region of outdoor activities to the Dutch audience.
  • Communicate that trail running is not only for “muddy” people running impossible trails in hard to reach places, but that there is as much fun to be had just around the corner. And that Salomon trail running gear will help you play outside on the trails.

We came up with a fairly straightforward concept that tapped into already natural behavior on social media; the sharing of the trails by runners. With Salomon giving away three complete trail run packages and with a grand prize of an all expenses paid trail run trip to the Montafon Arlberg Marathon, there was incentive enough. With a kick-off video, a Facebook event and amplified by influencers in the trail running community, we called upon the trail runners in the Netherlands to share their favorite trail.

On the event Facebook page but also on a special page on GearLimits.nl tall the trails were collected. Three lucky winners went on to run the Koning van Spanje trail in Limburg with a complete trail running kit. One of these three would be selected as the grand prize winner.

The second stage was the Koning van Spanje trail in Limburg where the first selection had taken place. From more than 80 entries coming in through Facebook and Instagram and a lot of interaction around these entries, three contestants had been selected. With the gift package they had received from Salomon Trailrunning Team in the Netherlands, they ran this race. Of this event, we produced a short aftermovie and an extended edit.

The finals stage was the Montafon Arlberg Marathon with just one contestant, the grand prize winner left. An amazing experience, tough to film as Mark followed our prize winner on an e-mtb along the complete 42 km trail, including unrideable single track at almost 2000 meters. Hayco drove up by 4×4 with an extra cameraman from Montafon.TV to make drone shots along the trail and of the trail highlight, the Langsee. Of this event we also produced a highlight after movie and the extended edit showing the complete experience of our prize winner.

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Brands:

Montafon, Salomon

Date

6 June 2018

Category

Brand Activation, Social Media Campaign

Tags
Trail running